Secondary Audience Research
Film name: Split Genre: Thriller Estimated box office: 2,500,000 Distributor: Universal Pictures Story: Kevin, a man with at least 23 different personalities, is compelled to abduct three teenage girls. As they are held captive, a final personality "the beast" begins to materialize. Age: 7-11 0% 12-14 0% 15-24 38% 25-34 32% 35-44 14% 45+ 16% Gender: Male 67% Female 33% _______________________________________________________________________________ Film name: Rings Genre: Horror, Drama Estimated box office:4,000,000 Distributor: Paramount Story: Samara returns with a familiar video tape to strike terror again in the third film of the Ring franchise. Age: 7-11 0% 12-14 0% 15-24 59% 25-34 24% 35-44 8% 45+ 9% Gender: Male 44% Female 56% Both films have aspects of horror and create a tense atmosphere once you watch it. Yet "Split" is a thriller and "Rings" is a horror drama which have different aspects but can be similar i...