Primary audience Research (Qualitative Data)

Qualitative Data:

• What film genre do you enjoy the most? and why?

Answer 1- "I really enjoy drama, because every film with drama has a climax. The climax creates curiosity among the audience, and thats what excites me the most because it is also interesting to have a moment in the film where you don't know whats about to happen next"

Answer 2- "Horror is the best, it just has every element to scare you but also make you think. It's great." 

• How old are you?

Answer 1- "I am 17"

Answer 2- "I am 16" 

• Do you enjoy watching movies at home or at the cinema? and Why?

Answer 1- "Watching it at home is definitely more comfortable and cosy, you can just enjoy it with you family in the sofa with some blankets but I rather go to the cinema simply because the film itself looks more realistic and at the cinema there's no distractions." 

Answer 2- "I would say both are good, but the cinema definitely provides better quality and you get more focused."

• For you, what does the perfect movie have to include?

Answer 1-"It has to include a good set of characters, if the characters are not interesting then the movie probably won't be as well. It also has to include comic moments to break the tension, because if a movie is serious all the way, you will probably get bored."

Answer 2- "A good and a clear story to understand because some films can be very confusing, and at the end you just end up not liking it simply because you didn't understand the context." 

• What aspects of film opening are interesting and why?

Answer 1- "I personally like the overview of the characters, because what I will see at the film opening will decide whether I like it or not. So it has to be interesting at the very start, The main characters need to be presented and a good story to tell." 

Answer 2- Good titles and variety of fonts. And the first shots need to be very good and interesting so they can capture the person's attention to keep them watching."